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SCOTTSDALE, Ariz. (Feb. 4, 2013) — This year’s Super Bowl commercials are an unprecedented business success for the world’s largest Web host and domain name provider GoDaddy.com. Its two 30-second ads drove tremendous buzz and business, giving Go Daddy its most successful Super Bowl Sunday ever. Last night’s ads delivered more new customers and more overall sales, as compared to any other Super Bowl campaign in the company’s history.
“Attracting new customers is what advertising is all about,” said Go Daddy CEO Blake Irving. “We wanted our Super Bowl commercials to generate new customers and overall sales, and that’s precisely what happened. We set all-time Super Bowl Sunday records for mobile sales, Website Builders, website hosting and new customers. This is a big win for all our teams who worked so hard to deliver on game day and also for all our new customers looking to grow their small businesses.”
Go Daddy’s two commercials, both produced by Deutsch NY, took distinctly different approaches and both delivered. “YourBigIdea.CO” illustrated how Go Daddy helps people with big ideas succeed online with a .CO domain — and did it with a clever twist. The other ad, called “Perfect Match,” used humor to demonstrate the two sides of Go Daddy by way of a memorable kiss. The now famous lip-lock featured supermodel Bar Refaeli, representing Go Daddy’s sexy side and new sensation Jesse Heiman, representing Go Daddy’s smart side.
Reaction to the “Kiss” commercial trended on Twitter with the hashtag #TheKiss and drew more than 4 million YouTube views before the big game. It also polarized viewers and drew criticism from some who said it was inappropriate.
That last word, “inappropriate,” was music to the ears of Go Daddy’s Executive Chairman and Founder Bob Parsons, who has always embraced commercial controversy. “Inappropriate? Hearing that word, I absolutely knew we were in for a record Super Bowl ad campaign. And by the way, I think both of our ads were the funniest in the game, by far.”
CBS rejected two slightly edgier versions of “Perfect Match.” Portions of the banned kissing video were posted to GoDaddy.com at kickoff so viewers could decide if they thought the original versions went too far.
“We’re not going to apologize for ‘The Kiss,’ said CEO Blake Irving. “It’s sparking conversations. It was approved by network Standards and Practices and it uses humor to illustrate the point about how powerful a combination ‘sexy’ and ‘smart’ are. Personally, I think it’s hilarious!”
The commercial has put the young man who kisses Bar Refaeli in a red-hot spotlight, landing him appearances on many national television programs, such as the ever-popular “Today Show” and several big entertainment programs.
“Kissing a supermodel was great, in fact this might be one of the best jobs I’ve ever had,” said Heiman, who was a Go Daddy customer long before being cast in the role. “I love representing Go Daddy’s ‘serious side’ and not just for the kiss, but also because it’s a company I wish more people knew about. Most people think of Go Daddy for having edgy Super Bowl ads, right? But, beneath that, Go Daddy is a smart tech company with personalized service unlike others. I should know, I’ve been hosting my site, JesseHeiman.net, with Go Daddy since long before ‘the kiss!”
“I knew working with an iconic Super Bowl advertiser like Go Daddy would be something special, but I think this spot is exceeding all of our high expectations,” said Refaeli. “Jesse was great to work with, he put me at ease from the start when we first met on-set and he’s ‘the real deal’ when it comes to using Go Daddy to leverage the Internet … what more could you ask for?”
The second Go Daddy Super Bowl ad, “YourBigIdea.CO” has earned more praise from critics and directly addressed the importance of taking action on your big ideas by registering a .CO domain name before someone else does. The commercial, tagged #YourBigIdea, also aired in the first-half and it, too, drove business.
“Since our first Super Bowl ad with Go Daddy in 2011, dot-CO domain names under management have increased by more than 215 percent, while driving revenue growth, market share and brand awareness year-over-year,” said Juan Diego Calle, CEO and Founder of .CO Internet S.A.S., the company behind the .CO domain. “‘YourBigIdea.CO’ seems to be our best ad yet — receiving acclaim from the critics for high entertainment value, setting records for Internet traffic to our website and engaging our customers and community via social media more than ever before in our history.”
This was Go Daddy’s ninth consecutive Super Bowl campaign, and the third campaign showcasing its .CO partner. If last night is any indication, you can expect to be hearing about this year’s Go Daddy commercials for a few more days, at least.
Connect with Go Daddy on Facebook & Twitter.
Read why our customers recommend Go Daddy.
About Go Daddy
Go Daddy is the world’s largest domain name provider, Web hosting provider and new SSL certificate provider, focused on helping small businesses grow larger. Go Daddy provides dozens of cloud-based services and is the largest worldwide mass-market hosting provider by annual revenue according to 451 Research (Mass-Market Hosting Report-Fall 2012) and is the #1 provider of net-new SSL certificates for 2012, according to the Netcraft, LTD Secure Server Survey. To learn more about the company, visit www.GoDaddy.com/PR.
Danica Patrick comments:
“I have to say, of all the Go Daddy Super Bowl ads we’ve made, this year’s commercials really tell the Go Daddy story,” said Danica who has been in more Super Bowl ads than any other celebrity in Super Bowl history (12 all with Go Daddy). “What a lot of people don’t realize is Go Daddy is an Internet leader that goes the extra mile for customers every day and empowers small business owners to compete in ways that make a profound difference in those customers’ lives. I’m happy to see us telling more of that side of the story … in ways only Go Daddy can.”
“‘Perfect Match’ was a blast to shoot,” Patrick said with a smile. “I have to admit, I was caught off guard when Bar and Jesse got so into their roles. They really are good together. I think the beauty of the spot is its simplicity. Sexy and smart together … makes great sense for businesses looking to leverage the Internet … and it’s just funny the way it played out on screen and on Twitter.”
Additonal Bar Refaeli comments:
“I knew when I read the script that Go Daddy’s ‘kiss’ would generate buzz,” Refaeli said. “But what makes this commercial so clever is how it shows the two sides of Go Daddy … the fun, edgy side and the serious side, which is Go Daddy’s ability to provide smart technology and customer service to accomplish amazing success for their customers.”
“I appreciate all the buzz about ‘the kiss’ … Go Daddy certainly knows how to produce commercials that engage viewers but what’s even better about the spot is how it tells the story of Go Daddy’s two sides, fun and serious,” Refaeli said. “Go Daddy is well-known for its edgy marketing, but the real secret to the company’s growth is the more serious side, meaning how Go Daddy takes care of customers and helps them be successful online. The ‘Perfect Match’ ad illustrates the smart side of Go Daddy in a humorous way. I’m thrilled to have been a part of it.”
Additional Jesse Heiman comment:
“I’ve used Go Daddy for my website, JesseHeiman.net, since way before I landed the Super Bowl gig,” Heiman proclaimed. “You have to have an online presence these days. I needed a reliable hosting provider and a good-looking site to sport photos, video and social media links … I’m not a customer because I’m in a Go Daddy Super Bowl ad and I didn’t get the job because I was a customer, but it all worked out very well and hey, who wouldn’t want to kiss Bar Refaeli? It’s like I won the championship … of men!”
“Go Daddy hired Deutsch to help shift the advertising to be more about the outstanding products and services Go Daddy delivers.. Our job was a balancing act of living into the brand equities while delivering a sexy new look inside the company. We are thrilled with the outstanding early results,” said Val DiFebo, CEO of Deutsch NY.
DNForum and ParkLogic have just announced a strategic partnership.
Through the partnership, DNForum will now be offering members its own branded domain management and monetization platform which takes advantage of the highly advanced ParkLogic systems. The ParkLogic platform is the result of many years of development and will provide DNForum members with increased traffic revenues and tools to manage their portfolios more effectively.
This strategic partnership has united Adam Dicker (DNForum) and Michael Gilmour (ParkLogic), both of whom are widely acknowledged as leaders and innovators in the domain industry. The long history of friendship and mutual respect between Adam and Michael, combined with the synergies between the two organizations has led to this dynamic partnership.
“I’ve known Michael for a long time and we’ve always made a point of getting together at the various domain events around the world. It became clear to me that we both thought in a similar manner about domains and the sophistication of the ParkLogic management platform was exactly what DNForum members have been asking for.”
Adam Dicker – DNForum
“We are really excited about working alongside Adam who is one of the true experts of the industry. I believe that this partnership is a culmination of experience, like-mindedness and a joint desire to see the domain industry grow and move forward. – Michael Gilmour – ParkLogic
The domain management platform has been released for those in the DNFCollege and will be rolled-out for the rest of the DNForum membership within the next couple of days.
Donald Trump’s mother is no orangutan-banger … so says the Donald himself in a new, actually-filed lawsuit obtained by TMZ. Seriously, Trump actually filed this. The Donald just sued Bill Maher for $ 5 MILLION … claiming the HBO talk show host is…
TORONTO – The launch of the new BlackBerry smartphone is getting off to a better start than some had predicted.
At least two analysts have weighed in with anecdotal evidence which suggests the BlackBerry Z10 is selling at solid pace in the United Kingdon since going on sale there last Thursday.
The Canadian launch on Tuesday will give further insight into how the phones will fare in the U.S. when they hit stores next month.
But so far investors appear to be impressed. The BlackBerry company’s shares (TSX:BB) rose more than 15 per cent on Monday, moving ahead $ 1.98 to close at $ 14.99 on the Toronto Stock Exchange.
Earlier in the day, a senior analyst at Bernstein Research upgraded the company to “outperform” with a target price of $ 22, an increase from $ 12.
“We have grown more confident in the likely success of the Blackberry 10 launch, supported by low channel inventories, strong operator support and material pent up demand,” said Pierre Ferragu from Bernstein in a note.
“Initial feedback we have received from distributors on the first days of sales is particularly positive.”
Last week, Jefferies analyst Peter Misek said the new touchscreen device sales were off to a “strong start” in the UK.
“Some stores had lineups out front with widespread sell outs of the white Z10 and limited stock of the black Z10,” he said in a note.
“Also, our checks indicate that pre-orders in the UAE and Canada have had a solid start. While this is not the crux of our call, these initial data points could provide some relief as many thought that the Z10 was DOA.”
While some have assumed the brunt of the new phone’s sales would come from longtime BlackBerry owners who were waiting for a new device, CIBC analyst Todd Coupland said his research has found that plenty of users are converts.
Coupland estimates that 50 per cent of the Canadian preorders come from people who don’t currently own BlackBerrys.
“This was a surprise and a datapoint that will be watched closely in other regions,” he said in a note.
The BlackBerry company, formerly known as Research In Motion, has been riding a wave of positive reviews for its new touchscreen phone, which is rolling out in various countries over the next month. A keypad version is expected to launch in April.
Despite the positive early buzz, official sales numbers likely won’t be available for at least several more weeks or longer.
And just because analysts are optimistic about preliminary numbers it doesn’t mean they’re convinced about the viability of the company in the longer term.
“We remain skeptical of BlackBerry’s ability to orchestrate a sustainable comeback,” Ferragu added after boosting his outlook.
“But we believe that a successful launch will increase the option value of credible positive outcomes like a stabilized niche positioning, the development of new business models, strategic partnerships or even an acquisition.”
The state Supreme Court rules that Apple and other firms that sell music and other downloadable products can ask for personal information from credit card users.
Internet retailers of music and other downloadable products may seek personal identifying information from consumers that ordinary stores in California are barred from asking for, the California Supreme Court ruled Monday.
On-Demand Taxi Startup Hailo Raises $30M From USV And Others, Including Strategic Funding From KDDI To Launch In TokyoFebruary 5, 2013 | dailybusinessnews
On-demand taxi service Hailo is looking east. After successful launches in cities throughout Europe and North America, the startup is intent on bringing its e-hail application to Tokyo, Japan. To do so, the company has created a Japanese subsidiary, and it’s raised some strategic funding from Japanese telco KDDI, in addition to Union Square Ventures, Richard Branson, and others. The funding plans were previously reported by AllThingsD.
Hailo is one of a growing number of e-hail applications which connect passengers with rides, relying on GPS location to find the nearest driver and in-app mobile payments to facilitate transactions. The startup first launched its service in London in 2011, and has since been slowly adding new markets that it operates in.
In December it announced that it had 10,000 drivers throughout markets around the world, and had served more than a million passengers since launch. Its service is now available in London, Dublin, Boston, Chicago, and Toronto, with plans to expand to more cities soon. Those include New York, Barcelona, Madrid… and now Tokyo.
For that Tokyo launch, the company has planted a stake in the ground by creating a local subsidiary. It’s also raised a bit of strategic money from KDDI, one of the big telecom players in Japan. The strategic part of the deal is important, as the Western startup seeks to gain adoption in its first Asia-Pacific market.
In addition to providing cash, KDDI can help get distribution in the gigantic Tokyo taxi market. The company has more than 36 million mobile subscribers, and can help get the Hailo app pre-installed on at least some of those handsets. On the business side of things, the wireless provider can also provision handsets to taxi drivers, and it would benefit from doing so. In that way, the investment creates a bit of a symbiotic relationship between Hailo and the mobile carrier.
Tokyo is a nearly untapped market when it comes to e-hail apps. According to KDDI senior manager of business development Yasuo Kawabata, the Japanese cab market is the largest in the world, at about 2 trillion yen (or about $ 22 billion). So far there’s only a few apps for hailing a cab, including one owned by Nihon Kotsu, the largest local taxi service. But that app really only provides a way to call dispatch — it doesn’t have any of the same GPS location or mobile payment features that are common in Western e-hail applications.
While Hailo wants to be big in Japan, it’s also trying to gain a foothold in other important markets — like New York City, where the Taxi and Limousine Commission will soon start running an e-hail trial with a variety of app providers. Key to that trial is integration with the taxi meter system for determining fare and payment.
There’s also increasing competition in various cities around the world for apps looking to offer on-demand rides via mobile apps. In addition to Hailo, taxi-hailing apps like Flywheel (formerly Cabulous) and Taxi Magic are looking to expand in large metro markets in the U.S., including New York. Uber, which pioneered GPS-based location and in-app payments with its black car service, is also going after the low-cost market with taxis and hybrids. And there’s a new generation of ride-sharing e-hail apps like SideCar and Lyft that are expanding from their San Francisco base to enter new markets.