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DotHealth reaches a milestone in the gTLD approval process
Ridgewood, NJ (PRWEB) June 13, 2013
Reaching a critical milestone in the generic Top-Level Domain (gTLD) approval process, the DotHealth, LLC (“DotHealth”) application to operate the .HEALTH new top level domain registry has passed the Internet Corporation for Assigned Names and Numbers (ICANN) initial evaluation. DotHealth plans to enable a safer online namespace for global health and which also enhances the discoverability of quality online health-related information.
“Passing ICANN’s initial evaluation is an important milestone for our Company and those who share our vision for a safer and more trustworthy online namespace for health,” says Andy Weissberg, DotHealth’s Co-founder and Chief Executive Officer. “This accomplishment further reinforces the merits of the policies and safeguards we have planned for .HEALTH, which have been uniquely tailored and orchestrated to address the safety and security concerns of public health in the status quo.”
DotHealth, LLC is the only applicant for the .HEALTH TLD which has earned the support of some of the world’s most trusted and respected public health and Life Sciences industry organizations including the National Association of Boards of Pharmacy (NABP), the Inter-American College of Physicians and Surgeons, the World Federation of Chiropractic and others. The Company is backed by Straat Investments and Neustar, Inc., the world’s leading provider of telecommunications and back-end TLD registry infrastructure services and a founding member of The Center for Safe Internet Pharmacies (CSIP), a non-profit organization chartered in 2011 to address the growing problem Internet sales of illegitimate pharmaceutical products.
Furthering its commitments to the safety and security of users of the .HEALTH TLD, DotHealth has also exclusively partnered with LegitScript, LLC, a leading provider of online surveillance and investigative services for the world’s leading search engines and e-commerce companies. LegitScript will help DotHealth to monitor and enforce its Acceptable Use Policies which were developed in connection with LegitScript’s International Internet Pharmacy Standards and which expressly prohibit the use of .HEALTH domains for the illicit sales and marketing of harmful or dangerous substances. Additionally, DotHealth, LLC is the only applicant for that re-affirmed to ICANN its public interest commitments toward the protection of the names and acronyms of the World Health Organization (WHO) in the .HEALTH TLD.
“The forthcoming expansion of the domain name system will inevitably change the landscape of online health, creating new opportunities to connect people, systems and information,” adds Mr. Weissberg, a 19-year veteran of the digital health, publishing and information services industries. “Passing ICANN’s initial evaluation brings us one step closer to raising the bar for safety and trust in online health.”
About DotHealth, LLC
DotHealth, LLC was founded to pursue the launch and commercialization of the .Health new generic top-level domain (gTLD) Registry in conjunction with Internet Corporation for Assigned Names and Numbers (ICANN) and its official new gTLD Program. Our mission and vision is to establish .Health as the most trusted top-level domain for population health management, health education and healthcare innovation worldwide. For more information, visit http://www.DotHealthGTLD.com.
About Neustar, Inc. Neustar, Inc. is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, technology, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses. More information is available at http://www.neustar.biz. innovation worldwide. For more information, visit http://www.DotHealthGTLD.com.
About STRAAT Investments, LLC STRAAT Investments is an investment holding company run by entrepreneurs and internet geeks, providing capital and leadership in technology and real estate. Among our many investments, we’re the parent company of .CO Internet, the operator of the .CO domain and Nu Dotco, an applicant for 13 new TLDs. For more information about STRAAT, visit http://www.straat.co.
Poll on new top-level domains shows value of brand loyalty.
Washington, DC (PRWEB) June 13, 2013
Internet users are willing to navigate, to use, and trust new web addresses that will flood the Internet later this year. And brand name websites will carry more weight among Internet users than generic sites, according to a consumer market research survey commissioned by FairWinds Partners – an Internet consultancy that specializes in domain name strategy.
The poll also found that the owners and operators of new generic top-level domains – gTLDs – should be technically prepared or risk driving away or losing traffic intended for their sites.
“Internet users are untethered to the past, broadminded, and based on this survey, receptive to new ways of doing things,” FairWinds founding partners Josh Bourne and Phil Lodico said. “Respondents prefer to take control of their Internet experiences, expect to find their favorite brands at intuitive sites, and will adapt to the new addresses without too much difficulty.”
The most commonly known gTLDs are .COM, .ORG, .EDU, and .GOV. Later this year, hundreds of new gTLDs are expected to roll out and could total 1,400 by next year. Some will be generic gTLDs, open to anyone who wants to register a website to the left of the dot, as is now the case with .COM. Others will be brand name gTLDs closed to the public for second-level domain registrations. A third type will restrict second-level domain registrations to specific categories of registrants, much as .GOV and .EDU do now.
The online poll of 1,000 Internet users found that consumers have an open mind about new gTLDs even though they remain a largely unknown and abstract concept:
– 57 percent said they had no preference or would be willing to navigate to a new gTLD media site, while
– 43 percent said they would stick with a .COM media site
– 52 percent said they had no preference or would be willing to shop on a new gTLD, compared to 48 percent who preferred .COM
– 53 percent said they had no preference or would be willing to bank with a new gTLD, compared to 47 percent who would stick with .COMThe poll found that consumers trust the brands that they know and likely would embrace brand name gTLDs without much hesitation:
– 14 percent of respondents navigating to a media site would prefer a brand name site, such as .ABC compared to 9 percent who preferred a generic such as .NEWS.
– 17 percent of respondents shopping online would navigate to a brand name site compared to 9 percent who preferred a generic gTLD, such as .SHOES
– 15 percent of those banking online said they would prefer a brand gTLD, for example .CITI compared to — 10 percent who opted for a generic site such as .LOANS.The poll, conducted by InsightsNow! In April, questioned U.S. Internet users between the ages of 13 and 64.