millennials Archives -
American cheese has been a staple in US kitchens for decades, but Bloomberg reports that its fortunes appear to be heading south. The story also sees one big reason why: Millennials aren’t interested in buying or eating the processed stuff, preferring instead natural cheeses that taste more distinctive even if…
In recent cryptocurrency surveys, a poll of 100,000 Chinese citizens has found that 3% have invested in cryptocurrencies, and a survey conducted by Circle has found that a quarter of millennials would like to invest in crypto assets in the next 12 months. In addition, a survey by UK-based Rathbone Investment Management has found that Londoners are more than twice as bullish on crypto as the rest of their UK counterparts.
3% of Chinese Citizens Have Invested in Crypto
Wu Xiaobo Channel has published the findings of a recent survey of 100,000 Chinese that shows 3% of Chinese citizens to have invested in cryptocurrencies. The survey also notes that half of Chinese cryptocurrency investors have allocated more than 10% of their household wealth in crypto assets.
The survey also found 3% of respondents purporting to be from China’s middle-class have made investments in cryptocurrencies – despite the demographic being profiled as financially conservative with regards to investments.
Circle Finds One in Four Millennials Want to Buy Crypto in Next 12 months
A survey conducted by Circle has found that 25% of millennials would like to make investments in crypto assets in the next 12 months. By contrast, 10% of Gen X-ers, and 2% of boomers expressed an interest in purchasing crypto in the next year.
Of all respondents, the survey found men to be twice as bullish on crypto as women, with 17% of males and 8% of females expressing an interesting in purchasing cryptocurrencies in the next 12 months.
Londoners Twice as Likely to Invest in Crypto as Other UK Citizens
A study conducted by Rathbone Investment Management has found that 13% of UK citizens plan to invest in cryptocurrencies in the near future.
The study also found that Londoners are more than twice as bullish on cryptocurrency than other UK residents to express an interest in speculating on virtual currencies soon, with 30% confessing to eyeing the cryptocurrency markets.
Robert Hughes-Penney, investment director at Rathbone, stated: “Lucrative returns made by the early adopters of bitcoin and other cryptocurrencies have been widely publicized. These early investors have been followed by others looking to make similar gains. These figures suggest there are a number of investors in London with shorter investment goals who have been more susceptible to the so-called bitcoin craze, while outside of the capital investors have mostly stayed clear of what is a high-risk asset class.”
Why do you think men are more likely to invest in crypto than women? Share your thoughts in the comments section below!
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Acronym-heavy news reports are proliferating after a recent development regarding Procter & Gamble. Ad Age reports that the consumer-goods behemoth has put in the paperwork for the rights to use four well-known letter combinations—WTF, LOL, NBD (which stands for “no big deal”), and FML (“f— my life”)—in association…
Sun-Maid Raisins is one of the most recognizable brands in the United States. But its bonnet-wearing farm girl hasn’t kept this century-old cooperative from losing touch with consumers, especially younger ones.
Harry Overly vows to change that.
Overly was hired last year as the president and chief…
A recently conducted study has reportedly found that 75% of millennials would be more likely to date someone who possesses knowledge about cryptocurrencies. The survey comes amid apparently increasing fascination with millenials’ views regarding cryptocurrencies.
Also Read: Kim Kardashian Receives Her First Bitcoin
Surveys Probe Millennials’ Views on Crypto
An increasing number of companies have published surveys probing the views held by millennials regarding virtual currencies.
A recent study claims to have found that “Over 75% of millennials [are] more likely to date someone knowledgeable about cryptocurrencies.” Despite the find, the survey also revealed that 12% of respondents would “rather date a non-violent felon” than “someone who has all their savings in cryptocurrency.”
Of the millennial participants, 40% indicated that they currently own cryptocurrencies, with 48% of males and 26% of females reporting to currently hold virtual currencies.
The survey also noted several “interesting items respondents have paid for with cryptocurrency,” including “a dog, a wedding, and 4 cases of Sriracha.”
1 in 10 Millennials Cash Out Crypto to Afford Down Payment on Home
At the start of the month, it was reported that a survey focusing on U.S. resident ages between 24 and 38 who indicated that they were planning to purchase a home in the next 12 months found that 10% of millennials have sold cryptocurrencies in order to finance their down payment.
A U.K. survey of millennials, crypto, and property published last month found that more than one in five (21%) of 21 to 35 year-olds see bitcoin as a better investment than real estate. “For Millennials the soaring performance of Bitcoin – followed by an almost equally profound correction – holds more intrigue than the prospect of steady growth in house prices,” the survey said.
Additionally, a recent survey of 18 to 35-year-old Canadian investors found that 40% describe cryptocurrencies as producing high returns, whilst 39% of all 18 to 34-year-old Canadians identified crypto as a high performing investment.
What is your response to the findings of the surveys being conducted into millennials’ views regarding bitcoin and cryptocurrencies? Share your thoughts in the comments section below!
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Millennials think cash is the best long-term investment. Unsurprisingly, they’re not seeing good returns.
Almost 1 in 3 millennials said cash instruments, such as savings accounts and certificates of deposit, are the best place to invest money they won’t need for the next 10 years. That compares…
Millennial Living in 2018: Insights for the UK ‘Build-to-Rent’ Sector, a study in conjunction with FTI Consulting, commemorates real estate group Get Living’s 5th anniversary. Focusing on millennials, it found significant portions turning away from traditional stores of value, such as property and home ownership, in favor of crypto assets.
Millennials Turning from Traditional Investments and Toward Crypto
“For Millennials the soaring performance of Bitcoin – followed by an almost equally profound correction – holds more intrigue than the prospect of steady growth in house prices,” Get Living concludes. “This translated to 27% of male Millennials polled believing Bitcoin represents a better investment than property.”
Is this age group “in the vanguard of the new Sharing Society, where people are less interested in following in the footsteps of their home-owning parents and would rather make a fortune from Bitcoin?” asked build-to-rent advocates Get Living. The group “sought to answer these questions and a host of others about Millennials’ lifestyles in ground-breaking research carried out in cities across the UK in March and April 2018.”
That over a quarter of UK males polled, in the 3,065 universe of 21 to 35-year-olds, see crypto as favorable comports nicely with previous studies. In late March of this year, for example, “The Student Loan Report teamed with Pollfish to survey 1,000 current university students with related loan debt, asking one question: Have you ever used student loan money to invest in cryptocurrencies like Bitcoin?” these pages explained. The survey “found that 21.2 percent of current college students with student loan debt have used financial aid money to fund a cryptocurrency investment.” That study itself confirmed a late 2017 Harris Poll, finding that 27% of all millennials preferred bitcoin core (BTC) to traditional stock and bonds.
“The rollercoaster ride in value for Bitcoin has excited many Millennials, with one in five seeing it as an appealing investment proposition compared with relatively slow-moving property values,” Get Living noted. And whatever the actual macroeconomic truth of the matter, a bare majority still hold to legacy investments such as real estate. As to whether still more males, and of course their female counterparts, will continue to move into crypto (and whether this will be for the long term) is anyone’s guess and well beyond the present study’s scope.
Will more millennials move into crypto? Let us know in the comments.
Images via the Pixabay.
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Short-term rentals such as Airbnb are hugely popular, particularly with millennial travelers, who are looking for a new experience.
But a new survey suggests that many younger travelers still prefer the safety and amenities of a hotel over a short-term rental. And with more millennials having children,…