Tourism Archives -
Many tourists are descending on Europe this summer and a growing number are looking beyond the continent’s famous destinations to places like Montenegro.
WSJ.com: What’s News Europe
Los Angeles Mayor Eric Garcetti has set a goal of welcoming 50 million tourists a year by 2020.
Now the city is looking for a consultant who can help address problems that might block the city from reaching that goal, such as traffic gridlock, a shortage of hotel rooms and stubborn homelessness…
Summer visitors to Thailand hoping to retrace Leonardo Dicaprio’s steps as seen in the movie The Beach are out of luck. The Maya Bay beach featured in the 1998 film, part of a national park on the island of Ko Phi Phi, has been temporarily closed for the first time…
Globe-trotting tourists are doing a lot more damage to the planet that previously thought, according to a new study that takes more than just air miles into consideration. In the study, published in the journal Nature , researchers determined that tourism accounts for around 8% of global carbon emissions, around three…
The German National Tourism Board has announced that it accepts cryptocurrencies such as bitcoin for its services. The organization promotes German travel destinations with offices in 32 countries around the world. GNTB also intends to implement blockchain technologies in its finances. “We want to be a global innovation driver in the tourism industry,” its chairperson recently stated.
Accepting Bitcoin to Drive Innovation
Services offered by the German National Tourism Board (GNTB) can now be paid in cryptocurrency. The organization which promotes Germany as a travel destination accepts bitcoin payments from March this year, according to a press release. It also announced “medium-term” plans to test blockchain technologies in the processing of its international financial transactions.
“Within our digitization strategy, we are constantly examining the latest technologies and considering their application in our organization,” said GNTB‘s Chair Petra Hedorfer. “By accepting cryptocurrencies as means of payment and with the possible implementation of the blockchain technology in our finances, we want to position ourselves as an innovation driver in the tourism industry,” she added.
The blockchain technology offers “interesting perspectives” in regards to the speed, transparency and security of financial transfers, the Board also notes. The announcement recognizes the “potential for tremendous improvements and savings” in international transactions.
Promoting the Bundesrepublik
For over six decades, the German National Tourism Board has been working to promote internationally travel opportunities in the the Federal Republic. It is constantly developing new marketing strategies and concepts based on specific themes, events and attractions. These are implemented under the “Destination Germany” brand that has been introduced on multiple markets around the globe.
GNTB says it is actively involved in efforts to optimize the marketing activities of its partners – German travel companies, commerce and trade associations. It also participates in sales activities in immerging and growing markets in order to increase the volume of tourist traffic and boost foreign currency receipts.
The Board is attempting to position Germany as a diverse and attractive travel destination, but also strengthen the country’s profile as a business location. To achieve that it offers an array of services in cooperation with German businesses – from transport and accommodation, to shopping opportunities and tourist attractions.
The German National Tourism Board was founded by the Bundestag. It represents the country on behalf of the Federal Ministry for Economic Affairs and Energy. GNTB is headquartered in Frankfurt am Main and maintains offices in 32 countries around the world.
Leading in Adoption
Authorities in the major European economy have taken a relatively soft approach towards cryptocurrencies. Recently, Germany’s Federal Ministry of Finance announced that bitcoin should not be taxed when exchanged and used as means of payment. Its clarification notice effectively recognizes the most popular crypto as a currency. Bafin, Germany’s financial regulator, has advised investors in initial coin offerings to refer to regulations applicable to traditional financial instruments and comply with current requirements.
Decisions like these have created favorable conditions for bitcoin adoption in the country. Last year Germany’s largest food delivery portal, Lieferando.de, announced it had started accepting bitcoin payments, as news.Bitcoin.com reported. The company is owned by Takeaway.com BV which operates numerous online delivery services across Europe. This month German crypto media announced that Lieferando’s customers can now pay their orders in bitcoin cash, as well.
Do you think Germany will lead Europe towards wider adoption of cryptocurrency payments? Share your expectations in the comments section below.
Images courtesy of Shutterstock.
Bitcoin News is growing fast. To reach our global audience, send us a news tip or submit a press release. Let’s work together to help inform the citizens of Earth (and beyond) about this new, important and amazing information network that is Bitcoin.
Las Vegas tourism leaders revived the famous “What happens here, stays here” slogan three months after a mass shooting on the Strip, but gaming revenue and visitation numbers remain depressed in the tourist destination.
In January, total visitation to the city dropped 3.3%, while gaming revenue…
An Elvis impersonator jumps from an airplane while mouthing the words to “Jailhouse Rock.”
A flash mob dances at a busy outdoor mall in Chicago to Aloe Blacc’s 2013 hit “Wake Me up.”
Salsa dancers shake and shimmy to “Conga” by Miami Sound Machine beneath palm trees in Miami’s Little Havana neighborhood.
A bigger convention center and two popular theme parks helped the city of Anaheim break its tourism record — again.
Anaheim welcomed 24.2 million visitors in 2017, about a 5% increase over the 23 million visitors in the previous year and more than 30% higher than 2012, according to Visit Anaheim,…
It’s not subtle. A new ad from a tourism website in Zambia gleefully plays off President Trump’s alleged description of African nations as “shithole countries,” reports Newsweek . The ad on Zambiatourism.com’s Facebook page implores, “Visit ****hole Zambia,” adding that “the only stars and stripes you’ll have to see are…
A 10-city tour of artifacts from the tomb of the world’s most famous boy king is kicking off in Los Angeles, and exhibit sponsors are projecting a multimillion-dollar tourist spending spree during the show’s 10-month stint.
“King Tut: Treasures of the Golden Pharaoh,” an exhibition of artifacts…