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North American soccer fans have something to look forward to beyond Thursday’s kickoff of the World Cup in Russia. FIFA announced Wednesday that the US, Canada, and Mexico had beat out Morocco to play host to the 2026 sporting event, the first to be awarded to three countries and the…
The Department of Energy is introducing a supercomputer that it believes is the world’s fastest, which would put the US at the head of the pack in a twice-a-year official ranking of the world’s 500 fastest computers . As the Wall Street Journal points out, the competition for fastest computer is…
The world could only sit passively by this week as two men toyed with the fate of humanity, on the flawed assumption that Donald Trump and Kim Jong Un had our collective best interests at heart.
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Melissa Alsoszatai-Petheo, of Microsoft’s Bing search engine, announced its advertising arm is banning all cryptocurrency advertisements. This follows market leaders such as Google, Facebook, and Twitter either severely restricting crypto ads or banning them altogether.
Microsoft’s Bing Search Engine Bans Crypto Ads
Advertiser Policy Manager, Melissa Alsoszatai-Petheo, posted an update to Microsoft’s Bing search engine ad policy. Bing Ads to Disallow Cryptocurrency Advertising is the title of the company’s rather obvious move. “We are always evaluating our policies to ensure a safe and engaging experience for our Bing users and the digital advertising ecosystem,” Ms. Alsoszatai-Petheo began. “Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviors, or otherwise scam consumers.”
Bing has consistently ranked a very distant second behind the Google juggernaut, which gobbles up better than 60% of search traffic on the internet. Google at the beginning of 2018 announced a far more specific series of cryptocurrency related prohibitions, down to defining contract for difference (CFDs) products.
It wasn’t too much later when Facebook followed, as we reported at the end of January, with “a new ruling issued on January 30, ‘ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, or cryptocurrency.’” Twitter too, a mere two months later, presented its new advertising policy, severely restricting initial coin offering (ICOs) and token sales.
Protection is the Pretext
“To help protect our users from this risk,” the notice from Bing continued, “we have made the decision to disallow advertising for cryptocurrency, cryptocurrency related products, and un-regulated binary options. Bing Ads will implement this change to our financial product and services policy globally in June, with enforcement rolling out in late June to early July.”
Other than seeking a press cycle of promotion, it does appear “scams” were a bit of a problem during 2017, according to Bing’s annual report. “Tech scams are widely used by bad actors and we rejected 25 million ads in this category in 2017,” they insisted. And under the banner of misleading ads, Bing noted how last “year, we took down 30 million such ads, 20,000 such websites and 43,500 bad actors.”
Do you think crypto ad bans will have a negative impact? Share your thoughts in the comments section below.
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SoftBank’s nearly $ 100 billion Vision Fund has moved more aggressively to invest and reap returns in its first year than even its ambitious initial targets indicated.
WSJ.com: What’s News Asia
California’s economy has surpassed that of the United Kingdom to become the world’s fifth largest, according to new federal data made public Friday.
California’s gross domestic product rose by $ 127 billion from 2016 to 2017, surpassing $ 2.7 trillion, the data said. Meanwhile, the U.K.’s economic…
Underwater robots have found the world’s biggest underwater “dead zone” in the Gulf of Oman—yet another sign that oxygen-depleted underwater regions are only increasing worldwide, ZME Science reports. Scientists from the University of East Anglia sent the remote-controlled submarines underwater for eight months and uncovered roughly 63,000 square…